You’re going to want to listen to this episode 2-3X again!! This episode is packed with the tools you need to live a life of creation instead of reaction. Jason says it best, we limit ourselves by what we think society expects from us and by comparing our processes to those of others. The greatest strength you can have, Jason says, is “listening to your knowing” and letting that propel you into a state of flow. Only then, will you be open to the limitless possibilities life has in store for you. I know this is one I’ll be watching back, I hope you are as inspired by this episode as I am!
Jason Drees is a professional performance coach and mindset transformation specialist based in Austin, Texas. With over 10,000 hours and 5,000 coaching sessions delivered, Jason has an uncanny ability to rewire the mindsets of those he works with to unlock unprecedented results. His gift for helping people discover untapped strengths and success has resulted in a coaching methodology that is more valuable than ever.
Jason Drees and his team of coaches offer one-on-one performance coaching, and Jason launched a series of innovative group coaching courses in 2020 known as the Mindset Academy. Jason is currently working on his first book, which will be released later this year.
Jason’s ever-expanding understanding of the power of perspective and mindset is enabling people to accomplish their ultimate goal: more time, more freedom, more money.
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TRANSCRIPT OF THIS WEEK’S EPISODE
Evan Holladay: Guys, welcome to Monumental. I’m your host, Evan Holladay. Today we have on the show with us, Mr. Jason Drees. Jason, how you doing, man?
Jason Drees: I’m doing fantastic, Evan. Thanks for having me on.
Evan Holladay: Yes, really excited to have Jason on. I’ve been following what he’s been putting out on Instagram. Also, he’s been working with Brandon Turner quite a bit. Brandon Turner was just talking him up so I was like, “Man, we got to get this Jason guy on the podcast.” I’m really excited for today’s show.
I’m really excited to dive into Jason’s story, and how he’s helped so many of his coaching clients. Before we dive in, a little bit about Monumental and what we’re all about here. We really want to sit down with people like Jason and others that are making that massive monumental change in the world, and really having a positive impact on others in the world.
I’m excited for Jason to be here. A little bit about Jason. He’s a professional performance coach and mindset transformation specialist based in Austin, Texas with over 10,000 hours and 5,000 coaching sessions delivered. Jason has an uncanny ability to rewire the mindset of those he works with, to unlock unprecedented results.
His gift for helping people discover untapped strength and success has resulted in a coaching methodology that is more valuable than ever. With that, let’s just dive right into a little bit of your background. How did you get into coaching?
Jason Drees: Well, I actually was in sales for a long time. Pretty much every job I’ve had prior to coaching was sales. I was in technology sales for about 15 years, and then created a startup company in 2008 that actually made race car driver cooling suits, believe it or not, so that was a lot of fun things.
I thought I was going to be a jet setting race car driver with billions of dollars, but that didn’t happen. At the time I hired a Tony Robbins coach. I had followed some Tony Robbins content. I’d done his audio programs, and I hired a Tony Robbins coach. Through the course of my coaching, my coach asked me that question, have you ever thought about becoming a coach?
When he asked me that question, it was like I got struck by lightning. It was like this jolt of energy and inspiration I’ve never felt any other time in my life. In that moment, I knew I was going to be a coach and that was in middle of 2012. Then six months later, I’m at a Tony Robbins event. Three months later after that I got invited to Tony Robbins coach training program. Then it just took it off from there.
Evan Holladay: That’s amazing. How did you decide to make that switch? Was it all at once or was it gradual, or how did that mindset shift for you happen?
Jason Drees: It was an obsession, actually. There was no decision. It was almost an involuntary reaction to, oh my God, I can do that? Let’s do that. It was very challenging at the time, because coaches don’t make that much. At least those type of coaches, starting out coaches. I had a wife, I had a year and a half old son, and I had a baby on the way.
Literally, we moved from the Bay Area to Sacramento. I had gotten laid off from my tech job three weeks before our second baby was due. Nice company, huh? “Couldn’t you wait till the birth?” Right? Three weeks before, and then it was literally become a coach and build a business with a gun to your head.
It was extremely challenging, but there was never any doubt that this is what I was supposed to do. It was super clear, so it was almost involuntary.
Evan Holladay: That’s amazing, having that amount of clarity. On your journey since becoming a Tony Robbins coach since 2012, what for you has led to your personal growth throughout that time frame?
Jason Drees: Well, I don’t know, my entire journey is a growth. I don’t know if people understand this because I left the Robbins organization at the end of 2016, and my coaching style has radically shifted since then. That was a foundation where I got a lot of experience. I’m grateful for that organization.
Since then there’s been an evolution and the evolution of my coaching style is really based on the evolution of myself. Everything I talk about in coaching, on Instagram, on videos, in the Mindset Academy. Everything I’m talking about is something I’ve done myself, or something I’ve thought about myself.
It’s really been a quest and a journey how to create, number one, financial independence and also feel good and be happy, and how do I feel good? Because a lot of times I’ve always tuned into emotion. I feel emotion at a really high degree, and a lot of times I just didn’t feel good.
I was always chasing why don’t I feel good? That led me to the processes and tools I use today that creates radical mindset shifts to the point of shaping reality. It’s pretty interesting journey that I’ve been on. Everything led to it.
Evan Holladay: I’m glad you touched on that, being in touch with your emotional side. I think a lot of people don’t give that enough light of day, and getting in touch with that side of your mind and your body. How have you been able to get in touch with that so distinctly and with clarity? Then how have you been able to help your clients as well?
Jason Drees: If you look at 70 or 80% of men are thinkers and 30% are feelers and women are the opposite. For me, I’m a feeler, I lead with it. For me, it was never getting in touch with it because it was just on. We are all intuitive. We’re all empathic. We can feel emotions of other people, we all can.
What I’ve come to understand is that it’s literally our emotions and our ability to sense life, know, feel, think. All of that is like a superpower, and emotions is your indicator of alignment. It’s your guiding system. For me personally, it was a journey of learning how to not be controlled by it.
When I was younger in my 20s, I used chemicals and substances because I didn’t like the way I felt so I numbed myself to death for a long time. It was a long time before I figured out how to manage my own emotional state. When I got good at managing my own emotional state, I got really good at reading other people’s emotional states.
When I start reading other people’s emotional states, I can help understand them and help them get where they need to be. Because the thing that I’ve discovered most about coaching and all the coaching I’ve done, and all the clients I’ve coached, I actually don’t help people create success. People think I help them create success, I don’t.
People don’t understand that by nature, me, you, everyone is unlimited. We’re infinite beings, and we’re in an attraction based universe. If you focus on something, if you’re in alignment with something, you’ll get it. What I really do is I just literally help people remove all the resistance to success so it starts to flow.
Our emotions are your indicators of alignment. If there’s something to process, you need to process it. You need to deal with it. The more you’re aware of your emotions, the better you can follow your unique path in life and that’s where the success and the magic happens.
Evan Holladay: Man, I’m getting tingles just thinking about what you just said. I love that. Guys listening right now, you should rewind like another 30 seconds back and replay that. I love that, Jason. Thank you so much for diving into that, and I think you’re spot on. I love the way you so clearly put that out into the universe.
I completely agree with you. That’s something I’ve learned on my journey too is the more I’ve figured out why do I get stressed or why do I feel like I can’t achieve certain goals, or why do I feel burnt out, it’s typically because I’m not addressing the main core issue and getting more in tune with my emotions.
Being like, hey Evan, let’s have some personal dialogue here to figure out whatever the root cause is, which I would love to dive into. How do you have that conversation with your clients? How do you help them break through that emotional blockage?
Jason Drees: Well, it’s a lot of education. If you look at traditional coaching, traditional coaching certification companies may say what I’m doing isn’t even coaching because I talk a lot. There’s a lot of education. The simplest way that I can describe what I do, well, they call it coaching. I seem to have figured out how life really works and other people don’t know that.
I’m teaching people how life works. When they understand life works, it starts to flow and it’s almost like there’s been multiple times where I feel like I’ve got the keys to the kingdom, or I saw behind the curtain and the wizard was back there. I’m like, “Is it really this easy?”
People get so focused on the thing they want, like the subject. There’s the money, or the job, or the relationship, or the body, or the energy, so this is where our money is consumed. Imagine a little circle called subject. Now, your subject that you focus on, if you look at it from a life perspective, the subject is here, a small circle. Outside of that larger circle is small circle is what we call mindset.
Subject is here, mindset is here. Your mindset, as you’re attempting to get the thing you want, the subject, whether it’s a physical thing, or money or a job, or change of emotions, or interacting with other people. Your mindset determines if you’re thinking the right strategy to take the right action to get the right result, or if you’re taking the wrong action with the wrong strategy with the wrong result.
As human beings, our nature is to want things. We get it, we want another one because it’s about growth and expansion so we’re constantly trying to figure out how to get here. Now, that’s how I coached. The majority of my coaching career was coach people on subject and mindset. Okay, well, you’ve got a day job.
You want to start your investing thing, and you’re not doing enough on the side. On the weekends you need to find some off market deals. Okay, so what actions do you need to take? Why do they need to happen? That’s traditional coaching. Focus on the target, focus on the action. Get the leverage to take the action.
But if there isn’t naturally inspired action, if there isn’t flow, there’s misalignment so you’re pushing against resistance. While there’s a subject and there’s mindset, what I discovered last year is there’s another circle that goes around mindset like this, it’s called frame. You go subject, mindset, frame.
What I have experienced in myself and in my clients and one-on-one in groups, is that what determines if you get that thing is not the actions, it’s not the mindset, it’s the frame. I like to think of frame as you as a consciousness, because your body is made of atoms. It’s pure energy. It’s hard for us to comprehend that, but we are pure energy.
Is there a multiverse? Well, yeah, sometimes life responds to us and it’s good, and sometimes life responds to us and it’s bad. So we know life is responding to us somehow. Most people spend their time doing hard work, because they think hard work is the formula for success, but it’s not. Alignment is the formula for success.
The more work you do, the more chances you have of getting into alignment to getting success. What I have discovered is that when you align the frame with success, you skip all the hard work and success happens faster, because that aligned frame creates the right mindset, which creates the right action, which creates the strategy. Then the result happens automatically.
When I’ve been coaching people that way, things have just been accelerating. My business grew 10X last year. I 10Xed my business last year, and 80% of that was in the last four months of the year. August 1st, I was the only person on Jason Drees Coaching. Today, I’ve got 12 coaches working for me. I have another eight people, nine people on my team.
Literally in eight months I went from me to 25 people working for the company, and I’m just like, “What else is possible?” It’s been my process of that. When I start to talk to people about coaching and using their emotions and managing their emotions, it really comes down to, let me show you how life works.
Let me help you understand a better methodology, because it really comes down to the subject is where we feel the negative emotions, the limiting beliefs, and the misalignment. That takes our attention, but when you solve things from a subject level you’re living your life in reaction. You’re living a life of reaction. I’m reacting to what is.
We often forget that everything in our life right now is the result of everything we were before this. The present is the result of the past, not an indicator of the future. What I’m helping people do is move from a life of reaction to a life of creation, so you’re constantly creating your life.
Evan Holladay: I love that. Diving into the framework, to the mindset, to the subject, and having that alignment equal to success. Let’s dive in to a little bit more of the frame, what does that mean?
Jason Drees: Your frame is your expectations. It’s your understanding of how life works. The simplest way is how you expect life to work. Now, we have one wants and desires, but every one of us, I could ask you about any different subjects, Evan, and you’re going to tell me how you think it works for you.
How you think it works for you is different than how it works for other people. Some areas, you’re amazing. Some areas, you’re average. Some areas, you’re terrible just like me. We all have that. Our biggest challenge to getting into active creation is overcoming our social conditioning and our past patterns so that we move our frame into one that’s aligned with the target.
Well, like I’d like to guarantee success, then you need to start where success is going to happen. As opposed to feeling like success is created by work along the way.
Evan Holladay: I couldn’t agree more. I think it really does when you shift the way you see things and your perspective of reality, then literally reality can be whatever you want it to be. You can shape the future, and I completely agree. I think it’s amazing how we all think we’re like well, we’re a product of our past.
This is how it is, this is how it’s going to be. That’s not at all the case. We’re literally just stuck in time. We are in the present right now, we can change the future. We can’t change the past. We can change the way we perceive the past and the way we look at the past. But really, the future is endless. There is like you said, going from one to 25 people on your team in what did you say? Eight months or six months?
Jason Drees: Eight months. Yeah.
Evan Holladay: That’s crazy.
Jason Drees: Yeah. If you look at my Instagram in Q4, you’ll see my bags under my eyes getting blacker towards the end of the year, because it was nuts. I had 65 one-on-one clients while I did that growth, and a group coaching program, and I have four boys ages 10 and under. It was incredibly challenging.
It’s funny, because one of the reasons I joined Tony Robbins was to be successful, to be a grinder. I’m like, “I can grind like crazy.” I literally grinded myself crazy. Literally it’s one point doing 30 to 40 minutes of incantations every single day. I got it, I’m successful, stuff like that.
I hit this wall in 2018, where literally just nothing worked and I gave it everything I had. I grinded like I had. I ate dog food. I did all this stuff to force myself and I hit a wall, and I gave up and quit. I’m like, “Maybe I’m not meant to be a coach.” Then I hadn’t closed a single coaching contract in the previous six months.
I actually had a salesperson working with me at this company, and me and this other salesperson didn’t close one coaching contract in five months in outbound lead generation, cold calling. It was crazy, so we were like, “We’re done.” Then the next three weeks, four contracts come in on referral without doing anything, and my head exploded.
I started to understand that life is about alignment and not working to get something, because when I was pushing it hard, I was wanting really bad. Wanting in the present tense is the frame of the lack of it. Wanting is the frame of the lack of it, so I didn’t actually get it until I quit, because quitting is actually a releasing of resistance.
Wanting is resistance. The simplest way I could describe it with frame and action is let’s say you’re running out the door. You can’t find your keys. Are you going to have a better chance of finding your keys running around the house going, “I don’t know where they are, I don’t know where they are” or running around the house going, “Wait, I know where the keys are, I know where the keys are.”
You’ve done that. I know where are, boom, because we are the lens that life flows through. Your frame controls if you’re allowing life to flow through you. When you put yourself in the frame that will have the thought that will have the experience, then you will have the thought and you will have the experience.
It’s just like finding my keys. I know where my keys are. It’s the exact same thing. I know how to make a million dollar business, I do. I know how to make a million dollars a year. It will come to you. Most people are starting in the wrong spot, versus starting in the frame of the result being a reality.
Then actions and thoughts and inspired action, and then you start to make connections out of nowhere, and you get phone calls and you’re like, “Holy cow.” Literally, you and me and everybody else is one moment, one moment away from a new idea, a new connection or a new opportunity. It changes everything. One moment away.
Evan Holladay: That’s a quantum shift for everything.
Jason Drees: Yeah. So are you living your life where that’s going to happen, it won’t happen, or it’s not likely to happen or it’s impossible to happen? Because you’re creating all of it.
Evan Holladay: To stack on that, I think something my wife and I do is anytime something bad happens, if one of us is in a rut and says when it rains, it pours, those negative connotation mindset euphemisms or sayings. The other ones no, this is an isolated event and we’re learning from this event. This is great that this is happening because of X, Y and Z.
Always looking at what the perspective of hey, where is the silver lining in this? How can I learn from this and grow from this, and move forward? We had one of our team members leave right as they were supposed to be closing a big deal for us. The silver lining for it is I have to pick up a lot of that role, a team member of mine does.
Now, my team member who’s helping me pick up that role is great at documenting processes and loves processes, automation systems. Now we’re taking everything that we do in there and turning that into a system for growing out of the team, and so now we can more automate that role.
That’s something I don’t enjoy doing, but she loves it. So always looking at the silver lining. I love that you brought that up as the framework of your mindset, and how you look at things. The way, the lens through which you look at things can literally shift how everything comes into and out of your life.
Jason Drees: Yeah. How do you create an idea? If I asked you that, you’d be like well, if I brush my teeth, or I could drive in the car or take a shower, that will put you in a theta brainwave state where you’re more likely to have ideas, but how do you create an idea specifically around a subject? You do that by getting in the right frame.
I’m actually writing my book right now, and we’ve just got all the content. We’re just putting in pieces in their sections where I’m like, “I don’t know what to write.” My partner, my ghostwriter who’s helping me she’s like, “You need to write here.” I’m like, “Okay.” I’ve looked at these sections here, and then I’m stuck.
I’m like, “Wait a second, can I sense the frame? Can I get an awareness of the me in the future that has written that amazing section?” I literally hold the awareness on that frame for just 10 seconds, and all of a sudden the thoughts start flowing. I figured out how to create thoughts now, because it’s all based on frame.
Evan Holladay: That’s amazing. Getting into the mindset of your future self that has already accomplished the task or the goal and saying, “Hey, how would they sell this? How did they write this?”
Jason Drees: Exactly. Here’s another way to think about it. I like the concept of you and I today is the greatest we’ve ever been. The most we’ve ever been. We’ve had the most experience, it’s the highest we’ve ever been. The highest frequency, whatever you want to call it. Tomorrow, you’ll be more than you are today.
Even if you’re sick or whatever, which you won’t be, but if you were you still have more experience, more life energy. Here’s you on every day, and then there’s times as a human being where you get triggered. You have a thought, whatever reason, you go back to that old experience 10 years ago, where you have judgment of your behavior. We have all had that.
Evan Holladay: No, never [laughs].
Jason Drees: If you think about it, you literally go back through the actual experience again. You experience the emotion again. That’s actually lowering ourselves down to what I call an old frame or an old frequency. What I have learned how to do is how to go forward into the future.
As simple as getting an awareness of a future you that has done that, is literally focusing the awareness of your being on the elevated you in the future. All you have to do is hold that awareness for 10 seconds till you match it. We’re literally able to reshape our mindset and our reality because life is responding to you. As you reshape you, you reshape life.
Evan Holladay: That is monumental. Guys, another monumental little flip there. I love it, Jason. You mentioned earlier about getting into flow, and how flow is so important. What is flow for our monumental listeners?
Jason Drees: Flow is an ease of movement because we’ve all grinded. We’ve all pushed with force. Okay, I want to do that. Got to pick up the phone, do the prospecting. That’s resistance. I like to think of flow as a naturally inspired action. As it is like action you cannot not take. Action you cannot not do, versus I have to do this.
We’re all conditioned, well, if you want to find deals, you got to cold call and prospect. Well, now that’s another person’s model of success. That doesn’t mean it has to happen your way. Then we feel as we’re trying to duplicate another person’s success model, we feel emotional resistance to duplicating someone else’s path in life, and we think something is wrong with us.
Then we go into self-judgment, but their path is completely different than yours. If you ask Gary V., Gary Vaynerchuk is like, “You got to hustle, you got to grind, get it every day” right, Gary? I love Gary V. What he doesn’t articulate is that when he’s grinding, he’s in flow. He loves having lots of stuff to do.
He loves deal making, he loves interacting. He loves content, so he loves being in that state of flow which to the outside viewer is a shit ton of action. It’s just a massive amount so it looks like grinding, but that’s his flow state. It’s finding your own way to do it is where the magic starts to show up.
Evan Holladay: How do you recommend our listeners find their own version of their own flow state?
Jason Drees: That is a great question. It’s very, very easy. Follow your knowing. There’s a knowing that comes from here somewhere, and then there’s this thing. There’s thinking and knowing. You know what to do. I bet you, if we look back at some of the big deals or things you had that blew up or didn’t go well, you probably knew at some level not to do that.
The way you follow your own path is you follow your knowing, and then you use your thinking to execute along the way. Your knowing is the GPS, is the directions. It’s like your emotions are also your guide too. Is it exciting? Do you want to do it? Does it sound fun?
Jason Drees: Positive emotions is an indicator of your path, but the challenge is you have this path where it’s radically different than what everyone else thinks. You say, “Well, I feel like I should do this.” No, you should wake up at [5:00] AM and take cold showers every day. Eat Brussel sprouts for breakfast, and then you’ll be successful.
I remember talking to Brandon on a call and I’m like, “What’s the most important thing to do right now? What do you know you should do?” He says, “I know I should get a massage.” I’m like, “Get a massage.” Have you heard him talk about his massages now?
Evan Holladay: Yeah.
Jason Drees: Now his massages is one of his resources a week, because that’s your knowing talking to you. All everybody has to do is listen to it, but it’s always there because it contradicts our social conditioning, our models of success, and our past models of success and failure.
Evan Holladay: Yeah, I love that. Listen to your knowing. I think that goes back to self-dialogue. Listen to yourself, listen to your body, and actually pay attention to it and take action based on what you’re hearing. I think we all get stuck in this social dilemma, this social construct that others place on us, or Instagram places on us, or these social media platforms place on us.
I’ve been victim to it. I think we all have at some point, where it’s literally exactly what you were saying. It’s like I thought you got to wake up at [5:00] AM every morning and do these six things. Well, for me that doesn’t necessarily get me into flow every day. That’s something that I don’t need to have happen in my life in order to get me into flow.
I completely agree with you. One question I did have though is I know for me and I’m sure for a lot of others, getting into flow is maybe there’s certain parts of what you do on a daily basis that get you into flow. Then there’s other things where you’re like, “Hey, I know this needs to get done, but I don’t necessarily enjoy it.”
There’s certain parts of the process that you don’t necessarily enjoy. How do you deal with that, or how do you get in flow? Maybe you don’t need to get in flow on that. Maybe that’s a delegation thing.
Jason Drees: Well, there’s that saying that goes before enlightenment, chop wood, carry water. After enlightenment, chop wood, carry water. You still have to live your life. You’re still going to have to do the laundry. Now, you can change how you feel about anything, because if you don’t like doing this particular task it’s because you have beliefs about doing that task.
You can shift your perspective around it to get into alignment. You could also shift your frame to shift your perspective. You could get into alignment with it. There’s always a way to view it differently. I remember when I was in my first real job in the late 20s, I was in an inside sales job at this tech company called Ingram Micro.
It just got tedious after a while, and I just went back to Mexico. I was camping on the beach in Mexico and the Baja and I’m like, “How come I can’t do that all the time, versus sitting in this office every day?” I was like, “Well, the only difference between me sitting on the beach in Mexico and me sitting at a cubicle is I’m interacting with life.”
The only real difference is the meaning I’m giving in those things. You can shift the meaning about doing certain things, or you can follow your knowing, which is telling you, you shouldn’t be doing that and find someone else to do it. Most business owners, entrepreneurs, I’d say 90% of the business owners and entrepreneurs I coach are spending their time doing work that’s below their hourly rate.
If you’re a business owner, you shouldn’t be doing anything that costs less than $1,000 an hour. Some business owners is $10,000 an hour. You probably shouldn’t do that, but you haven’t figured out how to get someone else. Moving into the frame of okay, yes, I’m going to do this now.
I’m going to find somebody amazing. Somebody amazing is going to find me and do this for me. Yes, I don’t know when. It could be today, tomorrow, next year, but it’s going to happen. I don’t care. That puts you in the frame where that result will happen.
Evan Holladay: I’m glad you brought this up, because I feel like a lot of our Monumental listeners, and a lot of people do struggle with this is how to break through from being a solopreneur or a small team into that next level of growth where they want to be.
That exponential quantum leap that they want to be like what you just had with your Jason Drees Coaching team. I mean, that’s phenomenal. That’s exponential. How do people unlock that potential to build the team around them?
Jason Drees: Well, number one, it’s less about unlocking it and more about removing resistance to it happening.
Evan Holladay: Back to the framing.
Jason Drees: Framing, yeah because we can spend our days focusing on subject all we want, but if you’re not in aligned frame it’s not going to happen. The thing that was the game changing perspective for me when I made that shift, because I was at the point where I needed to hire another coach. I couldn’t handle anymore by myself, I was full.
I had another coach I wanted to hire, and I was going to bring him on. I started to go through this process of how do I turn him into me? I’m like well, because everybody sees me on Instagram, and they want to be coached with me, but they can’t so I need somebody who will coach like me.
I realized that the only way for me to make them like me was to micromanage them to death, and we both would end up hating each other. That wasn’t going to work. Then I also realized that you could take 100 coaches and put them through a training program, the same training program, and they’re all going to coach differently.
Just like 100 salespeople, 100 project managers, et cetera, because everyone is different. I also know that people get the experience in life that they’re a match to. I made this powerful distinction, and this is the distinction I share with every solopreneur that set that crossover point.
I’ll say that over the past eight years, and the hundreds and hundreds of entrepreneurs, business owners I’ve coached, 80% of them are probably solopreneurs and probably 70% never made it over that jump because it’s a big point.
Here’s the thing is that prior to that, I was treating my business like one big job. I was treating my business like I have a job, I can’t do it all myself so I need more people to help me do my job and you have to do it exactly my way. That’s one big job, and I’m guessing all of the people that are stuck are treating their business that way.
I made the distinction that JDC, Jason Drees Coaching, while my name is on it, it’s its own entity. It’s its own energetic, living, breathing thing because I knew it wasn’t going to grow the other way. It couldn’t grow other than me micromanaging people, it could never happen, so I had to let people in.
Basically I’m holding my business here in the hand and I’m like, “Okay, JDC, I’m going to let you go.” I decide to let you go and I’m just terrified. I thought it was going to fall to the ground, because I thought I was holding up. Really what I was doing is I was letting go of trying to emotionally force success.
What I did is that, and it didn’t fall to the ground. It actually flew up, because what was actually happening is I was holding it down, not lifting it up. Literally in the next 30 days, our incoming leads doubled without any different action. I made the decision that this business is its own entity, I work for it.
I’m going to allow those people that are attracted to it to contribute to it. When I did that, the right people started showing up. The wrong people stood out like a wooden leg. Then you have things like, there was an experience I had at the end of January, early February, where I was still brain dead from last quarter.
I’m in a meeting with three of my people, and I’m just spaced out disconnected. The three people at that point in time were more in alignment with the entity and vision of JDC than I was, and they literally gave me the future vision of the company that I hadn’t even thought yet. I was like, “Oh my God, that’s exactly it.”
When you let it be its own thing, it allows other people to collectively be attracted to it as opposed to being micromanaged into your job. The thing that’s going to make you shift is you’ve got to treat it like its own entity. What you should also do is you should talk to it. Okay, JDC, what do you want to do? It said it wants to grow. I asked it in my head, “What do you want to do?”
In my head, it said it wants to grow. I did it again a month ago. I’m like, “JDC, what do you want?” It said it wants the book. I’m like, “Okay, I’ll get the book.” We’re intuitively guided, it’s our knowing. That’s the thing where you’re never going to get over that one to many, it’s not something you become. This business needs more resources, let’s get them in. That’s where solopreneurs struggle with that. They think they’re holding it up, but they’re actually holding it down.
Evan Holladay: That’s powerful. I love that metaphor too. It’s literally thinking about how do you have that relationship with your business? Think about it, like you said, it’s its own being. That’s honestly been a big help for me too in our company, Holladay Ventures, thinking about it like hey, this is something we want to build into its own being.
Eventually, I want to be removed from that. I want to pull myself out of that ongoing system, and I want it to keep running. I think having that mindset allows you to be like hey, this is bigger than just me. We can have way more impact if it’s more than just me too, which I think is really where you get the most fulfillment and enjoyment out of what you’re doing. If you can find that flow state within your business.
Jason Drees: Exactly. As I’m going through this process of moving more and more out of my business, moving more and more out of the operations of my business. Actually, one of my clients started a business, his name is Lucas Mitchell, started this company called Nourish & Sow. He’s a genius integrator, genius. I’m dangerous, but not a genius.
I literally brought him and his team in as JDC was growing in January. Within six weeks, I am 95% out of business operations, because I put myself in the frame where the resource will show up, it did. Now instead of me doing management of the business, which isn’t my strength, I can focus on where I’m supposed to be because I had resistance emotionally to doing that.
Now I focus more on content, group programs so my impact is growing and expanding, but my indicators of that was my emotional resistance to doing that. It wasn’t bad, that was my knowing telling me stop doing that, because they can do it a million times better than I can. It’s like there’s a process to life, and when you follow your knowing you align with that process.
Even at times where revenue dips, you can look at a revenue dip and say, “Oh my God, it’s terrible.” But what if the revenue dip is there to give you the space to create the new idea that’s actually going to then create the 10X growth that you’ve always wanted? But you have to go down a little bit, because while we love that our path goes like this, in life it doesn’t. It goes like that.
Evan Holladay: It’s a zigzag all over the place.
Jason Drees: It’s a zigzag. The key is holding the positive certain frame through that, so you can have awareness through those so you move through those phases faster.
Evan Holladay: Yeah, I love that. To give a personal anecdote on that note, I think I went through a phase where I was doing one-on-one coaching helping from a mindset perspective. I was like, you know what? My real passion is my business and what I do within affordable housing, affordable development, impact investing.
I wanted to get more people involved in that, but still have that coaching/mentorship and guidance, and have other people do what I do. There was such demand for it, so we created a group coaching program and literally was on BiggerPockets. We had planned on doing this big marketing campaign.
Did not need to do any of that, because I think we got into alignment of saying hey, I enjoy coaching. I don’t want to do it one-on-one, but we found the overlap of coaching and affordable housing that I’m really passionate about. We put it out into the universe, and literally did no marketing and had 25 clients within two months.
Jason Drees: That’s awesome.
Evan Holladay: It was amazing. I tell Brandon and the BiggerPockets team, that one episode literally changed our whole coaching business.
Jason Drees: That’s awesome. And you felt you had to do it, but you don’t.
Evan Holladay: Yeah. We talked about the impact piece of really getting into that flow state. What has been a story where you’ve been particularly really proud of your clients or something where it’s led to impact?
Jason Drees: It’s hard to pinpoint. It’s also hard to talk too much, because most of my coaching clients’ results are confidential. I think the most exciting metric that I see as far as impact is- and while most of the people in my community are after money, we all want money, because it gives you more freedom, more choices.
Money also gets you living life on your terms. When you start living on your terms, you start living your own path and that’s where you actually make the biggest impact in life. One of the favorite things I get to see is that, so we have Jason Drees Coaching one-on-one clients. We also have the Jason Drees Coaching Mindset Academy, which is a group coaching program.
Then we have the Jason Drees Client Community. Right now we’ve got over 350 people in our community, and they work together. They’re in Slack. It’s cool, because everybody in that community is in mindset growth. It has a really interesting dynamic. One of the things we see, I saw probably two this week and one the week before that is a post that said, I just quit my W2.
That’s one of the greatest things I love to see, because that’s people starting to live life on their terms. Then there’s also people that had issues that have been struggling and tormenting them for 20, 30 years. I was doing this Mindset Academy call, and I forget what the subject was on but I do repeat after me.
One thing I naturally do, it’s just my gift is I can feel the group. I can feel the energy, the heaviness as I feel the group go heavy or go light. You’ve done group stuff, you can feel that too. I’m guiding them on something, and I did a repeat after me and I throw in there, and I love my body. All of a sudden I felt the group go boom, down like that.
The feedback I started getting in the chat is there was quite a few women on the call. We can only imagine the body stuff women have to deal with in society today. It’s just ridiculous. The standards are just insane. All of the it’s not good enough, or this isn’t right. That came up and I don’t know how I do it, but somehow I just know how to guide people through language to rewrite it.
By the end of the call, I got everybody back up here. Then when you talk to a person who has been carrying around a weight for 20 years and they tell you it’s gone, it’s almost so emotionally overpowering, from my point of view that I don’t even know what to do with it. This is honestly one of the areas I’m trying to focus on more, because I myself focus on my work and do what I do because it’s my job.
I’m put on this planet to coach, so all the feedback that’s coming in as a result of it is like, I don’t do it for the result. I do it because it’s what I’m supposed to do. When you feel that impact, and you see people creating income. I have one client who made eight figures last year.
I had one client I was coaching and when we’d coached, I’d be like, “Well, do you want that or do you want a zero? Do you want 30 or do you want 300?” He’s like, “300.” He literally went and did 30 one quarter, and then 300 the next. I really find a lot of joy of just releasing people, because what we really do is we aim people at targets that are impossible.
That’s why my book is called Do the Impossible, because the impossible is just the target you’re conditioned to think isn’t true. When you aim at an impossible target, you get new ideas. You get new inspiration. Our Creator, whatever you call him or her, we’re destined to play at a certain level.
If you’re not playing at the level you’re supposed to play at, you’re not going to get any results. You’re not going to get inspiration. You know you’re on the right path when it’s challenging you and causing growth. That’s the right path.
Evan Holladay: Yeah, I love that. When is your book coming out, by the way?
Jason Drees: The book called Do the Impossible, probably in Q3. We’re going to do a live event in Q3. The live event is called the Do the Impossible Live Event. It’s going to be mid-September in Austin. We’re going to have advanced copies for the people there. Then I think the book is actually going to be released in Q4. I actually think we’ve got book two and three already lined up too, so there’s so much content.
Evan Holladay: Yeah, it’s amazing.
Jason Drees: It’s fun. Yeah, it’s been an interesting process because I struggled with my own worth. Like, if I want a book, I have to write it myself. I struggled and struggled, and then I realized that my skill set in writing books was novice. So work with someone who’s an expert in that structure, and I just flow my content.
There’s a really amazing synergy going on right now, and the book is basically the best I can incorporate everything I teach people how to do. Really, it’s do the impossible because you’re an infinite being, you can do anything. Just focus on it and make it happen, and get out of your own way.
That’s really what the book is about, and that’s really what the coaching is about. That’s what the Mindset Academy is about, and that’s the live event is going to be about.
Evan Holladay: You’re in alignment, you’re in flow.
Jason Drees: When I talk about it, I get energized so I enjoy doing it. I feel like life just told me how it works first before everyone else does. I’m just like, “This isn’t Jason’s process. This is life.” I’m sharing it as best I can.
Evan Holladay: Yeah, I love that. I really do. Guys, we’ll put links to Jason’s website. I’m sure he’ll have more information on Do the Impossible as it comes near. I’m glad you shared that. I’m glad there’s more books on the way too. That’s really exciting.
As far as one last, simple way our listeners can start making a positive change in their mindset today, what would be that one simple thing?
Jason Drees: I would say the thing that’s at the core of this is that life is on your side. Work with life. Look at what life is bringing you. When I had the acceleration in my business in Q4, there was so much that could be done that literally I could have cloned myself 10 times and not gotten all the work done.
Really, there was what could be done, and then what absolutely has to be done. There was so much, I was literally going into overwhelm every single day. Overwhelm is actually a good thing, because it means you’ve created more life than you can manage. It’s not bad. I was literally using my frameshifting tools every single day.
What happened over the past eight months is better than I ever could have dreamed. If you gave me a magic wand a year ago, I couldn’t have thought of that. I really don’t set goals, because I feel like I’m insulting life. Every day during that acceleration process, I would wake up and say, “What’s next?”
My brain would say, “What’s next?” I would say, “I don’t know what’s next.” I don’t know what’s next was one of my biggest mantras for staying open. I like to look for life is giving me clues. When something pops up, I see something twice and because what this is really about, doing the impossible is aligning with life to make it happen.
One of the first things you need to do to get in alignment with life is to understand or choose to believe that life is on your side. That’s hard for some people because we’ve had pain. I had a process I had to go through to get to that space, but that’s really life is on your side. Work with life.
Evan Holladay: That’s amazing. I love also the line, I don’t know what’s next, and telling yourself that. I agree. It’s funny, my wife and I have talked about this. We set annual goals. We set big, hairy, audacious goals. Then we also have thought, “Well, what if we’re limiting ourselves?” We think that’s a big crazy goal, but what if there’s more? That’s the big crazy thing that is life.
Jason Drees: It is, yeah. I would also say do it your way. If you like to set goals, set goals. I just never was really good at it and didn’t like it. What I would say though, if you’re the type of person that likes to set goals, as you set your goals at the end of it always put or better.
Evan Holladay: Or better, yeah.
Jason Drees: Or better so we’re open on the back end, because anything can happen.
Evan Holladay: I love that. Well, Jason, I feel like we could keep going and going, but let’s dive into our Monumental questions.
Jason Drees: Okay, let’s do it.
Evan Holladay: What does success mean to you?
Jason Drees: Success means to me is alignment with yourself.
Evan Holladay: What about daily habits or morning rituals that you have?
Jason Drees: I don’t have any [laughs].
Evan Holladay: I love it.
Jason Drees: I don’t have any, because I’ve never had any. I don’t feel like doing them. The only morning ritual I have is drinking 16 ounces of water and a glass of green juice when I get first up in the morning. It always felt forced to me, so I don’t do that. That’s just not how I’m wired.
Evan Holladay: Yeah, I think that’s good for people to hear. What about favorite book or book you’re currently reading?
Jason Drees: I’ve actually read one book in the past three years, especially personal development or business books, because I find it clutters my knowledge of what I know. It’s contradicting what I’m knowing. I’m in such a creative space, I don’t want anybody else’s stuff in here, but I did read a fiction book.
I did read a fiction book by. I think his name is Andy Weir. He was the author of The Martian. I don’t if you saw that movie, The Martian. Did you read the book?
Evan Holladay: Yeah.
Jason Drees: Well, his new book which I think was the third book called Project Hail Mary. Oh my God, it was amazing. I read a 500-page book in three days. It was funny. I was tired in the morning because I stayed up all night reading, but it was really entertaining, awesome. If you like science fiction, it was so awesome stuff. Project Hail Mary. Yeah, I loved it.
Evan Holladay: Awesome, thanks for sharing that. All right. In closing, first off I want to say thank you for being on Monumental. This was a monumental episode. I’m really excited to get this out to the world. I really enjoyed today’s episode, I got a lot out of it. There’s massive value in here.
I think guys, if you’re finishing up the episode now, re-listen a couple times. I know you’re going to get even more value each time you listen to it. Jason, how can our Monumental listeners connect with you, or reach out to you, or follow you?
Jason Drees: The simplest way is you can go to my website jasondreescoaching.com. I also put out a lot of content on Instagram so if you like this content in bite-sized pieces, we’re putting out content daily on Instagram. That’s where the content goes. If you’re interested in one-on-one coaching, we could do a complimentary introductory coaching session. It’s about a 20 to 30-minute call.
We also do a Mindset Academy, which is a group program that has a call every Tuesday. There’s different ways to start to get engaged with Jason Drees Coaching. If you’re really excited, come to the live event, we’d love to see you there. The goal is to create a transformation. I’m basically going to deliver the book live in two days, and create transformation in the process. That’s my frame that I’m starting in.
Evan Holladay: I love that. I may need to get down to Austin for that.
Jason Drees: I’d love to see you there.
Evan Holladay: Guys, make sure to take Jason up on that massive value here. Make sure to check out his book when it comes out in the live event, and his coaching. Also Instagram, that’s how we got connected in the first place. Check him out on Instagram.
Guys, if you enjoyed today’s episode, please make sure to share it with a friend. Subscribe on YouTube, or Apple podcast, or Spotify wherever you’re listening today. Please make sure to review Monumental Podcasts so we can help spread the word of people making monumental change in the world like Jason, and so many of our other guests. Guys, with that, have a Monumental day.
